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JUST IN: "Wake up call" from google

 



Tyler Gibney
Veteran / Veteran Controller / Moderator


Apr 30, 2018, 12:47 PM

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JUST IN: "Wake up call" from google Can't Post

https://webcache.googleusercontent.com/search?q=cache:dyzlaQiIK-EJ:https://www.forbes.com/sites/roberthof/2012/09/25/google-research-no-mobile-site-lost-customers/


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61% says that if they don't find what they're looking for (probably within about five seconds), they'll click away to another site. Half say that even if they like a business, they'll use its site less often if it doesn't work well on their smartphone. "This is a wakeup call," says Spero.


PROPOSALS:
  • remove navigation bar from mobile site to improve vertical visibility
  • replace forum titles with last POST content to immediately show what users are looking for
  • decrease font size
  • ???


 
 


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